A new (or more rapidly catching on) trend sweeping the real estate market is that of online lead generating and capturing sites. Just today, there were two on the trending articles are one the nuances of ‘matchmaking’ based upon the combined analysis of client behavior, agent insight and viewership history. Using an inbound marketing platform that is able to
1) track what a potential client views
2) take their contact information and
3) have a rapid initial response time
Combined, these will culminate in a transaction that is initiated with large body shared buyer/agent knowledge prior to potential clients even meeting or speaking with an agent. Why this form of lead generation is hitting the real estate market with such potency is because, according to NAR, 90 percent of homebuyers searched online during their home buying process, and real estate-related searches on Google.com have grown 253 percent over the past four years.
This online inbound capturing is not all it takes. Our firm has been using an inbound lead capturing program for nearly three years now. The raw stats show that on average, about 17% of leads captured will turn convert into clients.
By taking into account clients’ entire online profile and combining it with what agents learn about buyers while taking them through homes, the catch, capture and secure technique is able to make “uncanny recommendations about listings” clients haven’t yet asked to see.