Home Love At First Sight

First, I have to just take a moment to explain the normal pattern of my blog writing. I come in (normally fresh) in the mornings, and while I make my coffee and set out the to-do list for the day, I scan the real estate news sources, the international market reports, and then the local interests. From these sources I glean what I find to be most valuable and try to synthesize and digest material and then put it out into the online world. Today’s inspiration broke that pattern. While at a listing taking photos (listing featured within this blog!), a neighbor approached me and we struck up a conversation. This is why I love Bozeman. The complete stranger I had that brief and amiable conversation with proceeded to visit our office and drop off a physical copy of the Wall Street Journal article “20 Seconds for Love at First Sight.”

So in sighting both my original source and my means of acquiring, I would just like to say thank you Mr. Marshall. Your act of interested kindness has touched me.

The Adapted 20 Seconds for Love at First Sight:

Real estate listings carry the burden that every man/woman alike has felt—first impression judgment. That first photo that is marketed gets viewed by 95% of online viewers for a mere 20 seconds before they begin to get distracted. Of the total time a potential buyer views a listing, 60% of their time is spend on the photos (the other 20% and 20% are spent on the description and the agent remarks).

As a marketing director, all these numbers are valuable to me. As a freelance photographer, these stats present a challenge to me. In short, using the data above, I am informed as to what and how to shoot, but I am also pushed to make a listing memorable. Even if 60% of time is spent looking at my photos in order to inform a decision, a potential buyer looks at around thirteen from what I have gathered from the agents here in the office. My listing is competing with 12 others at all times. What a numbers game.


Comment balloon 1 commentJenifer Lower • April 02 2013 11:35AM


That sounds about right.  Those photos make the first impression so strong that a buyer could decide to not look at the home of the dreams because of the lack of photos or poor photos and descriptions that do not showcase the best features of the home. 

Posted by Karen Feltman, Relocation Specialist in Cedar Rapids, Iowa (Cedar Rapids/Iowa City, IA KW Legacy Group) over 7 years ago