The Modern Role of a Realtor


The internet is a powerful marketing tool.

In one scenario a former CEO of self listed his 2,000 sq. ft. New York Condo through his own personal classified and FSBO sites. After six months to no avail, he decided to hire a New York broker who advised a price change, attracting multiple offers, and closing for $150,000 OVER the original asking price! The listing sold for $2.15 million. 

The internet is a powerful marketing tool. So what is the modern role of a realtor? 

Stories like the above testament validate the challenges and struggles realtors go through behind the scenes. Realtors are experts at buying and selling residential and/or commercial properties, land, and second homes. They orchestrate appraisals, analyze market conditions, and play therapist as they negotiate the real estate world. 

“The founder’s dilemma is one we see quite often and is not unusual. Trying to sell your own property or using a discount brokerage, is not the solution for everyone. Unusual properties and properties in the higher price range, are more difficult to sell and often require specialization.”

We are specialists. We are professionals. We are the most powerful marketing tool


At Home In Bozeman



Comment balloon 7 commentsJenifer Lower • September 29 2011 04:35PM


Jennifer, great illustration. We will not be like the travel industry as we have way too many things to manage as you clearly stated.  I would love to know your fsbo source, thanks!

Posted by Cathy Criado, Making Real Estate Profitable (Criado Realty ) over 7 years ago

Great post!  Now I need to prospect for FSBO's and share this story :-)

Posted by Monica Snipes, Austin, Helping Buyers & Sellers in Metro Washington, DC (BML Properties Realty) over 7 years ago

Great story! We are an important part of the process.

Posted by Deb McNeill, Fort Worth Real Estate (Flying M Team Small World Realty Fort Worth, Tx) over 7 years ago

Hi Jennifer,
Great story!
A good realtor is an invaluable source.
Have a wonderful week!

Posted by What Not To Renovate - Milan B., We provide tips & trends on home renos & designs over 7 years ago

Jennifer ... great post about a very interesting topic!  I think it speaks volume's about the value of a great marketing tool.

Posted by Lisa Wetzel, CDPE, SFR (RE/MAX Realty Affiliates) over 7 years ago

Thank you to all, I love the comments.  We are not replaceable, we are valueable, we are strong, and we will survive...   Continue to help me pass the word along.

Posted by Jenifer Lower, Your Dream. Our Passion. (Bozeman Montana Real Estate .net) over 7 years ago
First I would read any contracts I had sinegd when hiring' my agent or the actual offer. Then I would ask for my money back immediately. If they can't or won't issue a check I would go to and file a complaint with the CA Dept. of Real Estate. They have zero tolerance with trust fund violations. If the owner rejected your offer, there was no deal for the buyer to back out of and the check should not have been cashed if they used a CAR offer form. I would ask my next agent if they are a REALTOR.
Posted by Mustafa over 6 years ago